Robbed off a lion's share of its advertising revenue due to the global economic downturn, the media industry is looking forward to the general elections as a major stimulus and expects business worth Rs 600 crore (Rs 6 billion) from promotional campaigns of various parties.
The report suggests that one of the major impacts of COVID-19 on the media and entertainment industry is the instability caused and the downfall in the advertising revenues across all media segments
How has the note ban affected newspapers and the rest of the media?
The advertisement and circulation revenue had already declined due to recession and the digital onslaught, it noted.
United States current affairs magazine Newsweek, which had ceased publication last year to focus on its website, plans to bring back the print edition early next year.
India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China.
It also asked the technology giant to ensure more transparency in the revenue reports provided to publishers.
The poll panel has asked state Congress chief Govind Singh Dotasra to respond to the notices by 3 pm on Thursday and 7 pm on Friday, respectively.
The government on Friday made it mandatory for social media influencers to disclose their "material" interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. The regulations are part of continuing efforts to curb misleading advertisements as well protect the interests of consumers amid the expanding social influencer market which is projected to be worth around Rs 2,800 crore by 2025. The new guidelines named 'Endorsement Know Hows -- for celebrities, influencers and virtual media influencers (Avatar or computer generated character) on social media platforms' has been issued by the Department of Consumers Affairs.
This included Rs 1732.15 crore on advertisements in the print media (from June 1, 2014, to December 7, 2017) and Rs 2079.87 crore in the electronic media (from June 1, 2014, to March 31, 2018). A sum of Rs 531.24 crore was spent on outdoor publicity (June 2014 to January 2018), it said.
Television ad rates see steep rise, advertising pie expected to grow 10%.
Considering that tobacco advertising generates a lot of revenue and jobs, should the government impose such a ban?
Ministry to amend Act to bring all oral, skin and hair care products under its purview.
The Supreme Court on Tuesday came down heavily on yoga guru Ramdev's Patanjali Ayurved for prima facie violation of the undertaking given by it in the court about its products and also about statements claiming their medicinal efficacy. A bench of justices Hima Kohli and A Amanullah issued a notice to Patanjali Ayurved and its managing director asking why contempt proceedings should not be initiated against them.
The world awaits a creative breakthrough for mobile phone ads, says Ajit Balakrishnan.
'A decade ago, even though the sentiment might have been felt in large parts of the media, it was not expressed.' 'There was a reserve and there was a culture that adhered to the principles expressed in the Constitution,' observes Aakar Patel.
More than 50 per cent of SIP accounts come from semi-urban and rural areas.
In the run-up to the 2024 Lok Sabha elections, political parties are extensively using social media to propagate their achievements and seek support from voters.
GroupM said India would contribute $1.35 billion of incremental ad spends in 2019, emerging as the third largest contributor to global spends after China and the US.
In first major growth in 5 years, 2,000 advertisers were added in Jan-Sep 2015.
'The estimated expenditure is expected to be more than double the Rs 60,000 crore spent in 2019'
The Election Commission on Saturday asked political parties in Bihar not to publish advertisements that have the potential to create mutual hatred and ill-will among different social and religious communities so that the peaceful atmosphere is not vitiated.
After a robust Q4 FY14, thanks to election spends on advertising across platforms, media entities might see slightly lower ad revenue growth at 12 to 14 per cent.
'Does 99 percent guarantee character and capacity for an independent awareness of life or does it make you -- barring exceptions -- a compliant careerist beholden to governments and corporations?' 'What kind of political and social choices would such minds make?' asks Shyam G Menon.
The Centre has also listed 24 bills, including the Cantonment Bill, the Multi-State Cooperative Societies (Amendment) Bill and the Insolvency and Bankruptcy Code (Amendment) Bill.
Television and print media are expected to lose up to 10 per cent of their cumulative market share to new and emerging mediums like radio, digital and out-of-home (OOH) in 2009, as the overall growth rate of the advertising industry is set to decline in the new year, analysts tracking the sector said.
Digital campaigns compared to billboards or even print ads not only have the power to reach wider audiences but also reduce the campaign costs. The focus on social media by political parties at election time, therefore, is hardly misplaced.
As the service tax department is probing the evasion of service tax on bulk discounts offered by the print media to advertising agencies
'Political parties and leaders understand the impact the new media can have on outcomes.' 'From treating them as broadcast tools five years ago, now they look at them as arsenal that can potentially change electoral outcomes.'
Frank Simoes-Tag and Utopia have won the contract for the media campaign from among 12 leading advertising companies. The final approval came from the Media Campaign Committee headed by BJP general secretary Arun Jaitley.
Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.
In conversation with Anil S Nair, CEO & Managing Partner at L&K Saatchi & Saatchi India.
Seeking apology on a controversial government advertisement released in the national print media, India's junior Minister for Women and Child Development Krishna Tirath said she had set up a committee to probe the lapses.
Australian cricketers, including big buys Glenn Maxwell and Jhye Richardson, are going to be part of the action.
The court had earlier barred publication of photos of leaders in government advertisements except those of the President, PM and the CJI.
The advertising industry may see a hole in its pocket as the service tax anti-evasion wing mounts a country-wide operation to book offenders.
As of now, political advertisements are barred in electronic media, including TV, radio and social media platforms.
With Bharti Airtel making it to the list of top-ten advertisers of the year, cellular phone service providers as a category have overthrown fast moving consumer goods (FMCG) products such as toilet soaps and shampoos to emerge as the top advertising category on television in 2007.
